VIDEO: Blood Orange – Forget It


Don’t you just hate it when you put a hefty down payment on a music video, only to get it back from the director to discover it’s some intentionally lo-fi, straight to VHS monstrosity, half The Room half an Ariel Pink home video? What do you mean that series of events has never occurred to you? You haven’t lived bro. You need to have a chinwag with musichameleon Dev Hynes aka Lightspeed Champion aka Blood Orange aka That guy from Test Icicles that played a guitar so pink it’s like someone had trapped Paris Hilton’s soul in an instrument. Maybe I’m missing the point entirely and Dev’s creative team were going for that ”an episode of Seinfeld that is somehow even more ingrained in the 90’s despite being made in 2012, written and directed by the same company that put together Nigerian flick My Only Brother” vibe that’s so popular today. Despite coming in at only 3:12, so much happens that I had to sit down and watch 2001 A Space Odyssey and Inception back to back just to give my brain something to unwind to. Here’s a run down of H-dog’s daily routine, as chronicled in betamax format:



What I’m getting at is, it’s just okay in a ”I’ve got 3 minutes to spare what the hell” kind of way. You dig?